ELECTROMOTIVE DEALER/RESELLER PROGRAM OVERVIEW
If you’re an aftermarket performance and racing part wholesaler, online reseller, engine builder, race prep shop or tuner, you can become an Electromotive reseller.
Why Be an Electromotive Dealer?
- Gives you a product known by serious performance and racing enthusiasts with a cult-like following around the world.
- Earn great margins protected by our MAP pricing policy.
- There’s no obligation to meet specific sales volume, but rather incentives to hit those volumes through tiered product discounts, co-op marketing and merchandising programs.
- We refer telephone and online customers through direct referrals and our online dealer finder.
There are two broad classes of resellers:
- Authorized Installers and Tuners (AIT)
- Product Resellers
Installers and Tuners (AIT) Program
Overview:
AIT will generally be established local tuning, engine building and race preparation shops that are qualified to install, tune and provide tech support for Electromotive products. Once we certify you on our products, all you have to do is welcome any new customers we refer to your business via our factory telephone sales or our website AIT finder application.
For AIT, there is no commitment to buy Electromotive products, but when you do, there is a discount that allows for a markup of the product to your customer. These businesses are actively seeking new customers and have the skills to provide professional installation and tuning of engine control products.
Key Program Provisions:
Our Commitment:
- Referrals: Customers who contact Electromotive through our website and in-bound sales center will be referred to your shop for installation, tuning and tech support (for customers living within 25 miles of your facility).
- Web Promotion: We will list your company on our website electromotive.com as an AIT and will link to your media sites featuring Electromotive installations.
- Reseller Merchandising: We will provide brand merchandising so you can promote the Electromotive brand, and your status, in your shop.
- Monthly Promotions: You will get notice of upcoming factory promotions you can use to incent customers to buy. And we will send you Electromotive product and tech support updates.
- Discounts: In addition, you will receive a 10% discount on the “Racer Net” price for all purchases from Electromotive as long as you are an AIT in good standing.
Your Commitment:
- To provide sufficient evidence of your Electromotive installation and tuning experience and capabilities. If you do not have this, you need only purchase and install an initial Electromotive ECU to certify your skills. Either way, upon certification, you will be an official Electromotive AIT.
- To promptly and properly respond to customers referred to your business by Electromotive.
- To professionally complete the installation and tuning of the customer’s vehicle and charge a fair market price for those services.
- Be an advocate for Electromotive products.
- Display your Electromotive AIT logo and merchandising materials prominently on your premises, your website, forums as well as other advertising, and events/races your business attends or promotes.
Product Reseller Program
Overview:
Resellers can be wholesalers, online resellers, high-volume race shops, engine builders or the like. There is a new entry-level program, known as Provisional Reseller, which allows businesses new to Electromotive to get our products at a discount to try them out before committing to full Reseller status.
These businesses are generally interested in and equipped to actively market and sell performance and racing parts to individuals and smaller speed shops. This is either through a high-quality web store and/or through a dedicated telephone/walk-in sales function. In return for higher sales volumes, these businesses receive higher product volume discounts and increased factory marketing support.
There are three levels of Reseller that are based on annual sales of Electromotive products. As sales increase, so does the level of product discount and the level of factory marketing support.
See the following detail on all the Electromotive Reseller options.
Key Program Provisions:
Provisional VAR Program:
For the first time, Electromotive is offering a program to allow VAR-eligible companies, unfamiliar with our products, to acquire a trial ECU unit at a discount plus a deeper discount on the subsequent purchase that reaches your minimum VAR purchase volume.
Upon completing the VAR application and agreement and our acceptance of the application, the first unit purchase is 15% off our “Racer Net” price. The second unit is 50% off (when purchased with an order that meets the minimum reseller purchase requirement).
Should the provisional VAR decide not to become a full VAR and place the minimum order within 180 days of the acceptance of the application, the business has two options:
- Keep the first unit with no further obligation.
- Return the first unit, in good working and physical condition, for an 80% refund of the purchase price, not including shipping.
Three Levels of VAR Designation:
There are three levels of Value-Added Reseller outlined in the chart that follows:
- Standard
- Gold
- Platinum
The three levels require progressively more annual purchase of Electromotive products that simultaneously earn increased levels of reseller marketing support and customer referrals. The three levels are VAR, Gold VAR and Platinum VAR.
DISCOUNTS AND PURCHASE REQUIREMENTS
| ITEM | AIT | PROVISIONAL VAR | VAR | GOLD VAR | PLATINUM VAR |
| ECU & Ignition Discounts | Racer Net minus 10% discount | 15% off Racer Net price for first unit, 50% off second unit (1) | Racer Net minus 20% discount | Racer Net minus 25% discount | Racer Net minus 30% discount |
| Discount on Other Products | Racer Net minus 10% discount | Racer Net minus 15% discount | Racer Net minus 20% discount | Racer Net minus 25% discount | Racer Net minus 30% discount |
| Special Order Discounts | NA | NA | 5% | 5% | 10% |
| Minimum Annual Purchase Requirement | None | $5,000 within 180 days of agreement and $10,000 in the first 12 months | $10,000 | $25,000 | $50,000 |
| Shipping Benefits | None | None | None | Expedited at no extra cost | Expedited at no extra cost |
Second unit will be 50% off when purchased as part of the order that brings the total purchase level to at least $5,000 within 180 days of signing the VAR agreement.
VALUE-ADDED RESELLER MARKETING SUPPORT
| AIT | PROVISIONAL VAR | VAR | GOLD VAR | PLATINUM VAR | |
| Store Merchandising (See following page for more detail)* | Yes | No | Yes | Yes | Yes |
| Customer Referrals from Electromotive | Yes, within 100 miles | NA | For purchase (within 100 miles) | For purchase (within 100 miles) | For purchase (within 100 miles) |
| Website | Listing in AIT locator | NA | Listing in VAR locator and reciprocal linked logos | Listing in VAR locator and reciprocal logos | Listing in VAR locator and reciprocal logos |
| Inclusion in Electromotive Brand Advertising | NA | NA | NA | Yes | Yes |
| Co-op Advertising Program Access | NA | NA | NA | Yes | Yes |
| Co-Marketing Opportunities | NA | NA | NA | Yes | Yes |
| Co-Branded Product Labeling Available | NA | NA | NA | NA | Yes |
| Membership in Electromotive VAR Council | NA | NA | NA | Yes | Yes |
| Technical Support | |||||
| Technician Training | NA | NA | NA | 8 hours | 8 hours |
| Tech Support (for VAR personnel) | 4 hours free, then hourly fee | 4 hours free, then hourly fee | 15 hours free, then hourly fee | 25 hours free, then hourly fee | 50 hours free |
| Engineering Consulting | NA | NA | 5% fee discount | 5% fee discount | 10% fee discount |
| Repair Priority | Standard | Standard | Standard | Expedited | Expedited |
RESELLER MERCHANDISING MATERIALS
| AIT | PROVISIONAL VAR | VAR | GOLD VAR | PLATINUM VAR |
| 2 EMI AIT Door Decals | 10 Product Stickers | 4 EMI VAR Door Decals | 4 EMI VAR Door Decals | 4 EMI VAR Door Decals |
| 10 Product Stickers | 20 EMI Decals | 20 EMI Decals | 20 EMI Decals | |
| 1 Medium AIT Vinyl Shop Sign | 2 Medium EMI/VAR Vinyl Shop Signs | 2 Medium and 1 Large EMI Vinyl Banners | 2 Medium and 1 Large EMI Vinyl Banners | |
| 2 EMI Hats | 1 EMI Hat | 4 EMI Hats | 8 EMI Hats | 12 EMI Hats |
| 2 EMI T-Shirts | 1 EMI T-Shirt | 4 EMI T-Shirts | 8 EMI T-Shirts | 12 EMI T-Shirts |
| 20 Product Brochures | 20 Product Brochures | 50 Product Brochures | 50 Product Brochures | 50 Product Brochures |
| Template Press Release | Template Press Release | Template Press Release | Template Press Release | |
| $50 annual reseller logo merchandise credit. Can only be used to purchase EMI reseller merchandising items from EMI. | $200 annual reseller logo merchandise credit. Can only be used to purchase EMI reseller merchandising from EMI. | $500 annual reseller logo merchandise credit. Can only be used to purchase EMI reseller merchandising from EMI. | $1,000 annual reseller logo merchandise credit. Can only be used to purchase EMI reseller merchandising from EMI. |
Downloads
Reseller AIT Program Overview and Benefits Tables
Electromotive VAR Agreement and Exhibits
MAP PRODUCT DISCOUNT AND DEALER DIRECTORY POLICY CHANGES August 2015 rev2